Mumbai: ET Now and ET Now Swadesh have announced exclusive budget-day programming under the theme 'Mission Growth: Budget 2022.' The curated lineup of shows will commence from 7 a.m on 1 February.
The channel will leverage technology and AR graphics to present a simplified budget analysis. The live coverage will commence with the finance minister’s speech followed by an in-depth analysis of budget 2022-23 by ET Now and ET Now Swadesh managing editor Nikunj Dalmia.
This will be followed by an exclusive segment with Indian economist, journalist and columnist Swaminathan Aiyar. A panel of experts including HDFC Life MD and CEO, DLF whole-time director and CEO Ashok Tyagi, M&M executive director (auto and farm sectors) Rajesh Jejurikar, Fortis Healthcare MD and CEO Ashutosh Raghuvanshi, SBI former chairman Rajnish Kumar will analyse the budget.
A panel featuring HDFC Asset Management Company ED and CIO Prashant Jain, market veterans Madhusudan Kela and Shankar Sharma, Aditya Birla Sun Life AMC MD and CEO A Balasubramanian, ICICI Prudential AMC ED and CIO S Naren will offer insights on post-budget investment strategy and wealth creation.
ET Now consulting editor Mythili Bhusnurmath will present a segment on the story behind the budget numbers and will help viewers understand the budget undertone. An expert team from Deloitte India will share their top takes from the budget.
The two channels are also running a slew of digital and on-air short format video content that will simplify the union budget. A segment called ‘Aasaan Bhaasha Me’ will help viewers get a better sense of this year’s budget and round up all budget-related highlights.
"Jayant Sir Ki Class" a show featuring former minister of state for finance Jayant Sinha will explain concepts, terms, and de-jargonise the budget. The show will air on the channels as well as social media platforms.
The channels have also announced an on-air contest "Budget Master" starting on 1 February where participants can enter the contest by watching the channels and answering questions asked every hour between 9 a.m and 2 p.m. "Five winners will be selected and gratified with an iPhone," said the channel in a statement.
