Alexander Brown, who led ESPN and ESPN-Star Sports' efforts in Asia, has been named President and Chief Operating Officer of Virtual Spectator, a New Zealand-based company that uses proprietary software and three dimensional (3D) animation to create personal viewing experiences for television and Internet sports coverage.

Brown will manage the worldwide day-to-day business operations of Virtual Spectator as well as develop strategic initiatives for the company. He will be based at Virtual Spectator's new offices in New York, which are to become the company's global headquarters. Product research, development and production will continue to be based in New Zealand.

Brown recently was named one of the ten "power brokers" in Asian sports by "Sport Business".