MUMBAI: High definition programming is not coming - it's already here. Since the beginning of 2004 Euro 1080 has been broadcasting a daily schedule of music and sports in the HDTV format. But that's not all. French satellite platform TPS is planning to launch a dedicated HDTV channel.

European governments are facing a crucial decision as they are considering the timetable for analogue switch-off. Should terrestrial capacity be offered to existing DTT broadcasters to expand and improve their coverage or should space be set aside for the launch of new high definition services?

This TV conferences event follows on from the successful 'So you want to start broadcasting?' event held at Bafta in January. Our expert speakers will tell you how terrestrial, cable, satellite and other digital platforms should prepare for the widespread deployment of HDTV. You'll be able to benefit from the experience of panelists the US, Japanese and Australian markets that have already introduced the format.

Technical experts will be explaining the differences between the different delivery and display systems in plain English under the watchful eye of moderators.

The confirmed speakers of the conference include Ferdinand Keyser, CEO, SES-Astra, Gabriel Fehervari, CEO, Euro 1080, Kim Anderson, Director of Digital Services, Nine Network, Australia, Peter MacAvock, Executive Director, DVB, Harold Gronenthal, Voom/Rainbow Media, United States, Tim Sheppard, Director of Strategic Development, Tandberg Television, Tim Felstead, Marketing Manager, Strategic Marketing and Business Development Group, Thomson Broadcast and Media Solutions Kevin Wakeford, Head of High Definition Business - Europe, Sony Professional Solutions Europe, Additional presentations from NHK Japan, Disney, Texas Instrument, The Carmel Group, Strategy Analytics and Screen Digest.