MUMBAI: International Broadcast Communication (IBC) has concluded a distribution agreement with Asia Entertainment Group for the show Cinenews.

This is an insider's guide to filmmaking and filmmakers, and includes movie news geared toward film lovers worldwide.

In China, the Asia Entertainment Group will have access to all the segments in the show. It will use the material to produce a daily magazine show First Touch with Movie & TV. This is a co-production venture with the Shanghai Media Group and the China Film Group.

IBC president Jon Helmrich was quoted in a company release saying, "China is an important market for us and we look to conclude similar programming agreements with our other broadcast partners in this region of the world. As the market continues to mature, there's more of a demand for Western style programming. We have the ideal catalogue to meet this growing demand."

Helmrich adds that Australia's Foxtel and New Zealand's Sky TV recently renewed agreements to air the show in their markets. Cinenews features interviews with the biggest stars in front of and behind the camera. The series also explores the past, present and future of film with Hollywood's top executives and behind-the-scenes experts.

IBC focusses on global programming distribution and channel development. It represents Entertainment News Service (ENS), The Tennis Channel, Chum Television International, KCW Productions and other companies.