MUMBAI: India Today Group has become the no. 1 General News group in the digital domain, well ahead of all its rivals.
With over 600 Million internet users, and a closing gap between traditional media and online journalism, India is set to witness a boom in the digital domain. If any news platform wishes to stay relevant, they need to maintain a keen eye on the ever changing audience and their preferences.
Here’s how India Today Group has stayed on top of this change, among all verticals of the digital segment:
Desktop
India Today Group has attained the top spot in the Desktop segment. With 10.2 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore MMX – General News, Unique Visitors, May 2019, India)
Mobile
Whether it is video segments or written pieces, India Today Group has engaged its viewers through both. It now holds the No.1 position on Mobile, with 119.5 Million Unique Visitors, surging ahead of other newsgroups. Daily consumers of news prefer their mobile devices, as they can get their news fix on-the-go, whether it be short snippets of topical information, or through, long-form content or even video. (Comscore Mobile Metrix – General News, Unique Visitors (Mobile Web & App), May 2019, India)
Video
With 2.86 Million Unique Video Viewers in a month, India Today Group holds the title of No. 1 News Video Publisher on Comscore. India Today Group’s viewers particularly enjoy consuming news through their video platforms, through news segments and original programming on YouTube, Facebook etc. These avenues are more engaging than written content, and generate more attention as well. (Comscore Video Metrix – General News, Unique Viewers, May 2019, India)
In May’19 India Today Group channels got 1 Billion video views on YouTube (Source: Socialblade) and 617 Million on Facebook (Source: Crowdtangle)
Social Media
With 45 Million Social Media Interactions and a collective Social Fan base of 120 million, India Today has become the voice of the people and is the No.1 News Group on Social Media
