MUMBAI: India Today TV, the leading English News Channel, has consistently remained ahead of the pack. The channel stands apart from its peers with its Ground Zero Reporting and Grounded Journalism, valuing credibility and telling both sides of the story above all else. The BARC data clearly affirms the fact that this approach is resonating very well with the audiences. Especially in high interest news events like the Elections and The World Cup, the channel ratings have significantly improved over the past months, and the channel has established itself as No.1 in the prime audience category of 22+M A.

According to data published by BARC, India Today TV has clinched the 2nd position in the English News channel category in the last 4-week period, as well as in the latest week. The channel has consistently outperformed other English News offerings, like Republic TV and is in within touching distance of Times Now. Here’s what the data shows:

* Source: BARC, TG: Males 22+AB, Market: Megacities, Period: W21’19 to W24’19, TB: 0700-2400 Hrs, Avg. Weekly Gross Impression in 000s

The channel regularly serves in-depth and complete perspective on the most pertinent topics present on the common man’s mind. This is backed by a formidable team comprising some of the most distinguished and well-respected journalists of the country. India Today TV has shown a clear and consistent edge over channels like Republic TV, leading ahead in every metric.

India Today TV also enjoys a loyal viewer base among the premium category, as it has leapfrogged to the No.1 spot in the English News Channel list in recent times (Source: BARC). The Crème de la Crème audience across the megacities hold a firm belief in this channel.

* Source: BARC, TG: Males 22+A, Market: Megacities, Period: W21’19 to W24’19, TB: 0700-2400 Hrs, Avg. Weekly Gross Impression in 000s