MUMBAI: INX News has roped in cricketer Sourav Ganguly as its brand ambassador. Besides, Ganguly will also present a show on NewsX and will be actively involved in the channel's programming.

INX News will be launching an English news channel NewsX in early 2008.

Ganguly will work closely with NewsX sports team headed by sports journalist Pradeep Magazine. Says NewsX CEO Vir Sanghvi, "I have always been keen to have Sourav on board and am pleased that we've signed up for a long-term association. We are still some months away from launch and this is just the beginning."

Being an ambassador of INX News, Ganguly will eventually play a role in the entertainment programming for the general entertainment channel 9X.

Says INX Media founder and CEO Indrani Mukerjea, "Sourav is one of the most loved stars from India's collective passion -Cricket. We are proud that Sourav too has been keen to associate with the INX Network."