MUMBAI: This is a news channel that seems to be getting Indian viewers’ attention. At least if one goes by BARC numbers for average time spent  (ATS) among the 15+ demographic.

A press release issued by Live Times, says the global multicast news hub, managed to get an ATS of around 10 minutes  across India and Hindi speaking markets in the past four weeks.The ATS for urban areas like Mumbai was at a remarkable 21 minutes while for Delhi it was  over eight minutes in week 51.  

“The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritises the truth. This accomplishment strongly affirms Live Times' commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” says Live Times founder & CEO Dilip Kumar Singh. 

According to him, Live Times’ success is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions, adds Singh. 

He points out that at Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audience’s day and impact their future. “Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.” he says. 

Singh believes that “for advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.”

Are  advertisers listening?