MUMBAI: Mobile2win, India's VAS enabler, hosted its first mobile Monday forum in Mumbai.The meet was attended by more than 60 professionals and enthusiasts from the Music, Telecom, Media and IT industry.

Mobile Mondays is an open community of mobile professionals and enthusiasts and are arranged city-wise every month.

The key note address was given by Netcore Solutions India Pvt Ltd VP mobile products strategy Veerchand Bothra followed by mobile2win CEO Gopala Krishnan, asserts an official release.

Krishnan explained the concept of Mobile Monday (MoMo) and outlined the agenda for the evening followed by a presentation on the mobile indusry in general and the latest trends in mobile technology.

The theme for the MoMo was 'The Mobile Music Market in India- Untapped revenue streams in urban and rural India'. Key speakers were- Soundbuzz GM Mandar Thakur,mobile2win country head Rajiv Hiranandani, Universal Music MD Rajat Kakar, Hutch AVP (VAS) Shailesh Varudkar and ABP head Internet and Telecom Saurav Sen.

Discussions ranged from wireless technologies to piracy in the mobile music industry, entertainment offerings and value added services, adds the release.

Kakar said, "Mobile VAS represents a growing format for sale and promotion of Music. Indian mobile landsacpe is among the largest in the World and interventions early in the product life cycles will, hopefully, ensure a viable eco-system for all players in this domain."

Hiranandani, "Year 2006 is a landmark year for the Indian Mobile industry.The userbase has touched around 13 crore which is only next to China. Mobile Monday is an industry event and which is driven by the community, whose suggestions and co-operation makes it all possible. The forum give us a platform to discuss concerning issues related to the mobile VAS industry in a more open and informal manner."