MUMBAI: Phoenix-headquartered internet broadcasting pioneer in producing and syndicating online audio and video Modavox has formed a strategic business partnership with INDOlink, an internet media company serving Asian-Indians.

As per the agreement, Modavox will deliver Internet pay-per-view, podcasts, on-demand movie trailers and streaming video advertising to targeted audiences including Europe, Middle East, Africa, Asia Pacific and India with an estimated audience size of 300 million people.

INDOlink, the first ethnic niche portal serving Asian-Indians worldwide, specialises in providing valuable and exclusive content and services catering to the core needs of the Asian-Indian community. INDOlink owns internet portals such as PlanetBollywood.com and Nettravel.com.

Modavox's VP, Nathaniel Bradley, commented, "Our StreamSyndicate(TM) and StreamSafe(TM) technologies are ideal for security, control and promotion of INDOlink's Internet content. INDOlink's niche marketing focus provides an exciting, sizeable opportunity. The capabilities of our proprietary software provide new sources of revenue and business opportunities for advertisers and content providers seeking to access this key demographic."