NDTV joining Sony's One Alliance platform

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

NDTV joining Sony's One Alliance platform

NDTV

MUMBAI / NEW DELHI: Out goes one, in comes two. Sony Entertainment Television's One Alliance is set to formally announce today the entry of Prannoy Roy's soon to be launched English and Hindi news channels into the bouquet.

The actual addition of the NDTV channels to the platform though, will happen in tandem with the exit of CNBC India business news channel, which is moving to the Zee-Turner bouquet post-March 2003.

Indiantelevision.com got in touch with sources in NDTV to extract more details on the latest developments but they would "neither deny nor confirm" the move.

Meanwhile, indiantelevision.com has learnt that distribution executives from the One Alliance have been meeting up with MSOs and cable ops to discuss the issue of subscription rates, what with another channel joining the bouquet, if not two. This is because NDTV may not necessarily launch with both the channels, once it breaks away from Star India on 31 March.

Once the addition of NDTV to the fold has been completed, the One Alliance will comprise eight channels in SET, Max, AXN, Discovery, Animal Planet, HBO, NDTV English and NDTV Hindi.

There still remains a music channel and kids channel to complete the One Alliance bouquet though, which should happen sooner rather than later. And indiantelevision.com's bets continue to be on the Viacom channels MTV and Nickelodeon as the next additions to the bouquet after NDTV officially becomes part of the bouquet.