NEW DELHI: New Delhi Television Limited (NDTV) promoted by Dr Prannoy Roy, has unveiled its new corporate logo. The logo will symbolise the new corporate identity for NDTVs new avatar as a premier broadcasting house.

 
Designed by Los Angeles based TAG Creative Brand Solutions in collaboration with NDTV's design team, the new logo retains the connectivity of the letters from the original logo with a stronger, more modern mark.

A red dot. more like the 'bindi' sported by Indian Hindu married women, with a strong and distinct motif, has been added in order to tie the logo together while reinforcing the recall from the previous logo. It also communicates NDTV's core brand values of integrity, credibility, balance and innovation, with added characteristics of energy and passion for quality, a company release says.

An official statement from NDTV, quoting Roy said: "The idea behind the new logo is to maintain continuity with the original logo, while giving it a more contemporary look and ensuring that the same works across all media. The new corporate logo is aimed at communicating the core brand values and NDTVs philosophies as a Media house."

Roy earlier this month had said the two proposed news channels from NDTV would be launched simultaneously around 1 April. However, it is yet to receive permission from the government to uplink the English-language channel.

NDTV appointed TAG after going through pitches from a number of international graphics and design agencies. Four companies made a bid for the NDTV business. Once the basic designs were agreed on, TAGs team in collaboration with NDTVs design team produced the finished animations.