MUMBAI: Film and television firm Peace Arch Entertainment Group has launched a multi-media marketing campaign for its 10 episode TV series The Tudors at the television trade event Mipcom which is currently on in Cannes, France.

The launch consists of an extended trailer of the series, an eight page brochure, a multi-page print ad campaign, a focussed publicity effort, and a strong market floor presence led by Peace Arch executive VP Mary Herne.

The Tudors is nearing the completion of principal photography, and now shooting on location in Ireland. It will air in the US next year on the Showtime cable network, a subsidiary of CBS. The series stars Golden Globe-winning actor Jonathan Rhys Meyers (Match Point, Bend It Like Beckham) as the young, dynamic and seductive Henry VIII, as well as Golden Globe nominated actor Sam Neill (Jurassic Park, Merlin) and actor Henry Czerny (Mission Impossible, Clear and Present Danger).

The Tudors will focus on the early years of King Henry VIII's famous -- and sometimes infamous -- four-decade reign over England, which was wrought with personal and political intrigues, including tumultuous relationships with Catherine of Aragon and Anne Boleyn.

The series will also depict such influential figures as the philosopher Sir Thomas More and Thomas Cardinal Wolsey, who led the Catholic Church of England during its break with Rome.