MUMBAI: The Publicis Groupe chairman and CEO Maurice Levy will be giving the keynote speech at this years Mipcom television and entertainment market, which will be held in Cannes from 4 - 8 October.

In his speech to the international television executives on 5 October, Levy will talk about the current and future working relations between the advertising and television sectors.

"Advertisers and broadcasters are increasingly speaking the same language," notes Reed MIDEMs Television Division director Paul Johnson. "Both sectors are looking at new ways of putting together production financing to create programming that satisfies the needs of broadcasters, advertisers and viewers. Over the past year, we have made significant efforts to provide a venue for television and advertising executives to come together. We are honoured that Maurice Levy has agreed to share his knowledge, experience and vision of the future with our Mipcom audience."

In addition to Levys keynote address, conference attendees will also be participating in round-table discussions on revenue diversification strategies derived from the advertising sector.