MUMBAI: After making its entry in Hyderabad in April this year, Music Broadcast Pvt. Ltd (MBPL)-promoted Radio City 105.8 FM has debuted in Chennai today.
The station was launched by popular Kollywood actor Surya who lit an auspicious lamp at the Radio City studio.Radio City 105.8 FM programming attempts to reflect the 'true sound of Chennai', claims an official release. Radio City 105.8 FM will cater to the tastes of discerning music lovers cutting across a diverse population of students, housewives, working men which will ultimately give advertisers a great value for their money spent, the release adds.
To start with, Radio City has lined up shows such as Namma City Special, Balbaje Shikrika Bilba, Chennai Chat, Idiya Trivindia and Iyugul Olividili.
"We are thrilled and proud to launch in the city of Chennai. Our research helped us to understand the minds of the traditional and Kollywood inclined Chennai listeners and confirmed that Chennai-ites will love the Radio City kind of music and intellectually stimulating programming content. Chennai is an extremely important market for us and we are eagerly looking forward to engage with our listeners," says Radio City CEO Apurva Purohit.
As a prelude to the launch, Radio City had organized a RJ Hunt in the city of Chennai. The selected RJs were provided rigorous training to hone their skills to develop them into all-round professionals.
Radio City 105.8 FM will kick off the day with the Morning Raaga, the early morning show by RJ Aarti, followed by RJ Sulaba who will bring to you the essence of Chennai with Namma City Special, RJ UV treating with Reel Time, RJ Archana with Love Beat by playing English and Tamil romantic songs and RJ Sharmili will bring in the spicy show Chennai Chat. The evening drive time with RJ Nandu and RJ Gobi, which will certainly lead Chennai to a laughter riot. The station is also backed by an enthusiastic and highly experienced team of technicians and other professionals, informs the official release.
The launch of Radio City 105.8 FM is supported by a 360 marketing campaign, as per the company. Some of the off-air initiatives to connect with the listener include road shows, human inflates at high density areas, Radio City booths at malls and multiplexes, on-ground contests and events.
