Mumbai: Art-E MediaTech Pvt. Ltd. bagged the social media management mandate for realme smartphones. The mandate was awarded after a multi-agency pitch and will be managed by the agency’s Delhi branch.

The agency will be responsible to upscale realme’s digital presence by formulating & executing social media strategies, cross-medium communication strategies, and influencer marketing strategies to build a stronger brand voice.

Speaking on the new mandate, Art-E MediaTech Partner & CEO Amit Dhawan said, "This is a partnership of two young, extremely motivated, and driven teams who value great ideas and are always eager to do more creative work. realme has been redefining the smartphone space in India one phone at a time and we are super excited to be a part of their journey. I am certain that this partnership will lead to some fantastic work, and I look forward to achieving greater heights together."

realme India chief marketing officer Tao said, "As we endeavour to increase our presence in the international smartphone market, we are happy to have Art-E MediaTech as our partner. With their extensive knowledge and command of the digital ecosystem, We are confident that they will aid in our ongoing consumer engagement while creating a strong positioning and greater exposure of our brand."