MUMBAI: When you are a company that generates Rs 1,000 crore a day in revenue, you have to do things in style right? We are referring to the Mukesh Ambani group company Reliance Industries Ltd (RIL).
It is touting a first for a global company as it gets ready to stream live its CFO’s Alok Agarwal’s analysis of its Q1-2016-17 results from a single axis (read a camera) over Youtube, Twitter’s Periscope and Facebook Live today. In most cases in the past, companies have streamed an event live on one of the three platforms but using different cameras.
Says a company official: “Three cameras means three different angles for three different platforms. And an individual can look at only one camera at a time which means that somewhere or the other it appears as though he is not addressing people.”
Apparently, RIL has technically innovated to have one video out from a single camera and distributing it to the three outlets with the help of a switcher.
The test signal of the feed was seen on the verified Facebook page of RIL president and media director Umesh Upadhyay, the company's Twitter feed called @FlameOfTruth and its YouTube landing, @flameoftruth2014.
The company had streamed its results announcement live on Facebook in January 2016 with Agarwal holding forth on its Q3 2015-16 results. It then added Periscope to communicate its Q4 2015-2016 results.
Now it has taken the step to simulcast the live stream on all the three digital platforms for its Q1 2016-2017 financials.
“We are where the sophisticated consumer of media and stakeholders are, spread across different geographies and time zones ” an RIL official confirmed, requesting not to be named.
A promo announcing this LIVE feed has already attracted 4.14 lakh reach, 1.03 lakh views, 2,300 likes on Facebook alone.
RIL has more than 3 million shareholders. Even if 10 per cent of them log onto the live stream, that will be equal to the audiences that some TV shows get.
Now if cable TV operators choose to stream this to their subscribers that could mean even more reach for RIL.
YouTube: https://www.youtube.com/user/flameoftruth2014
Facebook: https://www.facebook.com/RelianceIndustriesLimited/
Twitter: https://twitter.com/flameoftruth
