MUMBAI: My India is going to Uncle Sam. Indian news Agency Asian News International (ANI) and Sinclair subsidiary Sinclair Broadcast have signed an agreement wherein the latter will take the former’s weekly TV programme My India to major American cities.
Launched in Q2'24 and produced by ANI, My India offers a 30-minute in-depth reportage and analysis of India's economy, vibrant culture and growing impact on the global stage. My India also captures the deepening people to people (P2P), business to business (B2B) and government to government (G2G) ties between two of the most important democracies in the world.
Hitherto, the show could be viewed in the US through Komo TV's FAST channel and its affiliated YouTube channel, and on Tag Tv's You Tube channel in the US and Canada.
My India will be made available across the US in Washington DC, California, Rhode Island, Ohio, Michigan, Florida, Indiana, Seattle, Baltimore, Texas, and Wisconsin among others over Sinclair-owned TV stations affiliated with ABC, CBS, NBC, and Fox.
.
Said Sinclair president & CEO Chris Ripley: "The expanded distribution of My India highlights the close connections between the world's oldest democracy and the world's largest democracy. We look forward to continuing our partnership with ANI.”
Said ANI CEO Sanjiv Prakash: "The relationship between ANI and Sinclair has already proven to be successful and is a testament to the strong bond between the US and India. We are excited to reach a broader audience in the US, including the Indian diaspora and beyond. We look forward to bringing My India showcasing unique and personal stories highlighting India's ancient culture and thriving traditions to more homes in America.”
The expanded partnership between Sinclair and ANI builds on the solid foundation established between the two companies with a joint mission to provide high quality news stories from India and the broader south Asia region to a diverse set of American audiences interested in understanding the India story, said an ANI press release.
