MUMBAI: Although Jassi... is the show that got Sony Entertainment back into the Top 50 ratings, weekends are when SET really gives leader Star Plus a run for its money.
And the channel looks to be hoping to buttress its weekend franchise by extending the Kya Haadsaa Kya Haqeeqat magic with yet another show from the Balaji stable in Kkoi Dil Mein Hai.
Starting 21 December 2003, Kkoi Dil Mein Hai will air every Sunday at 9:00 pm.
Balaji Telefilms had announced the show, then titledKulvadhu Is Ghar Ki, in the month of September. However, Sony has remained tightlipped about the show, even though the teasers are currently on air.
When contacted by indiantelevision.com Balaji Telefilm's COO Rajesh Pavithran offered, "It is a story of two friends Kajal and Krutika, one poor and one rich. While Samay falls in love with Kajal, he ends up marrying rich Krutika. Essentially the show is based on the effects different socio-economic background have on the relationship. The conflict arises after the marriage when the equations change and best friends start competing with each other."
A one hour weekly, Kkoi Dil Mein Hai stars debutant Poorva Gokhle as Kaajal and Kyunki... alumini Sahil and Indu AKA Sandeep D and Karishma Tanna as Samay and Krutika. Taking a cue from success of Star Plus' late night fare Kahiin to Hoga,, Kkoi... has fresh looking oldies Kiran Joneja as Samay's mom and Chitra Joshi as his aunt.
Shot in Mumbai, Balaji has already shot around six episodes. According to Pavithran, Sony wanted to extend the spill over from Haadsaa... and position itself as a strong weekend channel. The production house has signed a year's contract for the show. Directed by Ravindra Gautam, the former Kasautii Zindagii Kay director, the show was conceived by soap queen bee Ekta Kapoor herself.
According to Pavithran, "Casting was done primarily keeping the fact that we need fresh faces. A lot of faces are becoming quite repetitive in soaps, Karishma as the main protagonist, was relatively free considering that she hardly has anything to do in Kyunkii. But she will continue in Kyunkii, ditto for Sandeep. Plus Karishma looks quite trendy hence an obvious choice."
