NEW DELHI: The Soundtrack channel has signed a carriage agreement with Dish TV, 20 per cent owned by Zee Telefilms, for exclusive distribution throughout India.
The California-based music channel would be available in India on Dish TV. The channel features some of the hottest movies and television music across the globe. It brings viewers up close and personal with celebrities, to the movie making process, and gives the latest movie news from Hollywood.
STC has created its own videos for films such as Bend It Like Beckham, Real Women Have Curves, Confessions of A Dangerous Mind and Meet Joe Black. STC plays all the latest movie music video hits like Terminator 3, Bad Boys II, Tomb Raider: The Cradle of Life and Legally Blonde 2 as well as the classic movies like Titanic, Apollo 13, Star Wars and Goldfinger.
According to STC CEO Bill Lee, "The agreement with Dish TV is our first step into the Indian market. STC has proven to be very successful, to become extremely popular with subscribers in 32 countries where STC is distributed. We hope to continue the trend in the Indian market too."
On Dish TV, the Soundtrack Channel would be available in the Dish Plus bouquet along with 10 other English channels at a price of Rs 125 per month, apart from the Welcome bouquet.
Announcing the launch of the new channel on Dish TV, Dish TV CEO Sunil Khanna said, "We are glad to make Soundtrack Channel available to a pan-Indian audience on Dish TV. This is another step toward bringing quality entertainment channels to the country."
Dish TV, country's first DTH service, claims to have a subscriber base of over 150,000 and through various packages offers about 100 channels.
But apart from the Zee stable of channels, some other popular Hindi entertainment channels like Star Plus and Sony have still kept away from joining the DTH platform.