MUMBAI: The Star Group is expanding and how! It today announced that Star Chinese Movies will be launched in Singapore on StarHub CableTV Channel 62 on 21 January.
The new channel claims to have the most current movie line-up of any Chinese movie channel in the world. It will feature over 100 movies including at least 20 exclusive premieres a month. The movies aired will be in Mandarin and are commercial-free.
To celebrate the launch, the channel will showcase the exclusive premiere of The Lion Roars, starring Louis Koo and Cecilia Cheung. The channel has also lined up a series of blockbusters for the Chinese New Year, including Andy Lau and Gigi Leung's Fat Choi Spirit, Anita Mui, Sammi Cheng starrer Wu Yen, Michelle Reis and Francis Ng's Beauty and the Breast and Ekin Cheng and Cecilia Cheung's Legend of Zu.
Star's CEO Michelle Guthrie said, "We are excited to expand and strengthen our distribution in the key market of Singapore with our strongest Chinese language channel. Star Chinese Movies' unbeatable movie line-up has consistently driven its performance as the No. 1 movie channel in Taiwan and we are confident that Singapore audiences will love it!"
Added StarHub's senior VP for cable TV services Sandie Lee, "Star Chinese Movies further strengthens our already strong suite of Chinese channels, which offer viewers the best in Chinese news, entertainment and movies. Singapore viewers are known to be ardent movie lovers so the addition of Star Chinese Movies will definitely excite them. Star Chinese Movies offers many exclusive premieres and blockbusters. We are confident that the channel will do well in Singapore."
According to an official release, all StarHub customers can sample the programmes on Star Chinese Movies during the free preview of the channel from 21 January, 9 pm till 22 February midnight, after which the channel will be available on the Asia Tier at a monthly fee of S$8 (S$8.40 with GST).
Upcoming blockbusters on Star Chinese Movies include Infernal Affairs, Running on Karma, Cat & Mouse, Homerun and Heroic Duo.