MUMBAI: Expanding its footprint in international markets, Times Network, India’s premium broadcast network launched TIMES NOW WORLD and Mirror NOW in the Middle East on du TV, an evolutionary digital entertainment offering delivered by leading UAE-based telecom operator du, from Emirates Integrated Telecommunications Company (EITC). Offering compelling content to viewers across best-in-class news, Hollywood, and Bollywood entertainment, Times Network is an expert curator of segmented and differentiated content across genres. With a presence in over 100 countries, the network further strengthens its foothold in the UAE catering to the content preferences of Indian and South Asian communities.

With this foray into the Middle East, TIMES NOW WORLD and Mirror NOW further enhances the footprint of the network’s existing offering in the region with TIMES NOW, ET NOW and Zoom. Serving viewers’ appetites for global content, TIMES NOW WORLD, the first HD channel from the network in the Middle East, follows the same ethos of the legacy brand TIMES NOW in bringing news with credibility, speed, accuracy and an unbiased approach. Putting citizens first, Mirror NOW, another new entrant in the market, is a channel that has redefined the norms and re-written the rules for new-age, viewer-centric journalism.

Commenting on the new launches, Jagdish Mulchandani, COO & Executive President, Times Network said, “Our alliance with du, the foremost telecom leader in the Middle East, to launch TIMES NOW WORLD and Mirror NOW is both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings and I am confident that our latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian diaspora.”

Fahad Al Hassawi, Deputy CEO – Telco Services, EITC said, “At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs. With the arrival of even more compelling content options, we are thrilled to be delivering customers more of what they want through the continual evolution of our carefully curated content portfolio.”