BENGALURU: Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times Now.
For week 32 of 2017 (Saturday, 5 August 2017 to Friday, 11 August 2017), according to Broadcast Audience Research Council of India (BARC) weekly list, of the top five news channels in the English News genre - All India (U+R): NCCS AB: Males 22+ Individuals, the weekly difference in impressions between the two channels has dropped to 7,000 with Republic TV in the lead.
Earlier, in week 30 of 2017,the difference in the ratings of the two channels had dropped to just 2,000 impressions. Republic TV was ahead with 1.074 million weekly impressions to Times Now 1.072 million impressions in week 30 of 2017. The gap then increased in week 31 of 2017 to 29,000 with Republic TV garnering 1.058 million weekly impressions to Times Now’s 1.029 million impressions.
BARC data indicates that Republic TV was ahead of Times Now in week 32 of 2017 with 1.124million weekly impressions to Times Now weekly impressions of 1.117 million. India Today Television maintained the third place that it has been holding over the past few weeks of 2017 with 0.407 million weekly impressions followed by CNN News 18 with 0.268 million weekly impressions at fourth place and NDTV 24x7 with 0.243 million weekly impressions at fifth place.
In the meantime, both the top channels continued their on air chest thumping battle, slicing and dicing BARC data to the numbers that make them appear the best in the genre. While Times Now quoted relative share as a yard stick to show that it was far ahead of Republic TV, the latter bandied figures for prime time to claim that it was far ahead of Times Now.
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