MUMBAI: Starting 21 August, Times Now has launched a series Bangalore Tomorrow showcasing icons like Nandan Nilekani, Dr Devi Shetty, Vani Ganapathy, Arundhati Nag, U R Anantha Murthy and Kiran Mazumdar Shaw providing an account on their vision for the series.

Bangalore Tomorrow, Action Today, For Tomorrow is the new focus on urban trends on the channel. According to an official release, the series has started with 'I report from Bangalore', a series of vignettes, where the regular news faces have taken a backseat and the prominent, concerned Bangaloreans are playing the roles of reporters for the city.

As part of its regular news programs, this initiative will present vision, insights and information on the cities infrastructure, environment, crime and emerging industries thereby shaping a vision for Bangalore's Tomorrow.

Commenting on the special series on Bangalore, Times Now CEO Sunil Lulla said, "As an urbane channel, Times Now regularly focuses on cities and their issues. Bangalore is at crossroads today, with the citizens looking at a lot of action towards making the city look different Tomorrow. It is this essence of Bangalore Tomorrow that we are capturing on the channel."

With an approach to enthuse participation on presenting viewer's point of view, the channel has launched an on-ground campaign, wherein the viewers will get a chance to voice their opinion to the camera crews in the city. This is also supported by an aggressive SMS contest to weave in greater interactivity and encourage Bangaloreans to speak up for their city.