MUMBAI: The Aroon Purie promoted TV Today Network has officially announced the launch of its fourth 24-hour news channel, targeting the local Delhi/NCR audience, for 29 May 2006.

The announcement confirms a report put out earlier by Indiantelevision.com. The network has named the NCR channel --'Dilli Aaj Tak', which will cover all aspects of life in Delhi and the National capital region. The positioning of the channel is 'Aap Ka Shahar, Aap Tak'. The look and feel is stylish and vibrant, and the content is led by utility in the capital region.

TV Today Network CEO G Krishnan says, “We have consolidated our position of being India’s No. 1 news network through our three very differently positioned news channels. Getting into the regional news space was the next logical step for us, and what better market to enter than Delhi? Delhi’s rising consumerism, booming economy and rapidly improving infrastructure, among other things, have made it a city to reckon with at a global scale – the need exists for a credible news channel that can cover life in the capital.”

TV Today Network chairman and MD Aroon Purie says “The media industry in general and the television industry in particular has been booming; news space has seen an exponential increase in the number of players. In this clutter, consumers look for credible sources of information, and TV Today Network is committed to provide just that.”