MUMBAI: Fresh off the success of Popstars and Popstars 2 Channel [V] in association with film production company Mukta Arts have announced a reality show [V] Disco Star. The show will search for a glamour girl and goes on air on Channel [V] sometime in October.

That is also when Sony is launching its biggest show of the year Indian Idols.
 

Unlike Idols however whose aim will be to discover a new singing talent, [V]'s search for a Glamour Girl over the age of 18 will end with the winner doing a Mukta Arts film. The search kicks off on air in a couple of week's time. Through email, hopefuls not just in India but also in the UK and the UAE can send in their applications. They will need to stay tuned to the channel for more details.

On-ground activity in the form of registration and auditions start in about six weeks time. Speaking on the occasion Channel [V] head Amar Deb said that the ground activity in India for registration would not be city-wise but would take another route. Details of this will be coming forth in ten days. Deb also said that the two parties were in the process of roping in a title sponsor.

"The girls selected for auditions will go through a grooming process. They will also be involved in shooting a song for the film. We are looking for one girl but if we find two or three of a very high caliber then they too could star in forthcoming Mukta Arts releases. The venture gives girls from Chandigarh to London a chance to realise their dreams." Right now Mukta Arts has six to seven films on the floor.

While Deb claimed that the channel was able to have a large number of shows in the top 20, he admitted that due to conditional access the reach was hampered in Chennai and South Delhi. The channel is also struggling a bit in Kolkatta.

The panel judging the audition in Mumbai will include Mukta Arts chairman and MD Subhash Ghai. Speaking on the occasion Ghai said, " Today cinema is more glamorous and not so much about family or crime. The Glamour Girl will be a larger than life figure whom the viewer will aspire to be like and also look at. I have noticed that the young generation are more versatile with different roles and we are creating this platform for them."