MUMBAI: BBC Worldwide has appointed Kelvin Yau as general manager, Greater China with effect from 17 August, 2015.

In his new role, Yau will oversee BBC Worldwide’s channel and content distribution, local production, affiliate distribution and brand development activities across Greater China including Hong Kong, Taiwan and China.

He will also be responsible for BBC Worldwide’s format and brand licensing in these territories.

BBC Worldwide Asia EVP David Weiland said, “We are very excited to have someone of Kelvin’s caliber to join BBC Worldwide. He brings with him an excellent track record in business development to the team. Kelvin’s vast experience will also serve as a catalyst for BBC’s continual growth in the highly dynamic Greater China market.”

Yau joins BBC Worldwide from The Economist Group where he was managing director, China and Taiwan. Prior to The Economist Group, Yau held positions at Euromoney Publications and IR-VONline.com.

Yau said, “BBC Worldwide has accomplished tremendous success in building the reach and reputation of BBC overseas. As an avid admirer of the British creativity advocated by BBC, I am looking forward to joining BBC Worldwide and helping promote its quality content across Greater China.”

Yau will be based in Beijing. He joins BBC Worldwide SVP & GM - Southeast Asia Monty Ghai, SVP & GM - India Myleeta Aga and GM (Northeast Asia) Soojin Chung, reporting to Weiland.