MUMBAI: Dishum Broadcasting has appointed Partha Dey as the chief operating officer (COO), reporting to the board of directors. His new portfolio would include overseeing and managing broadcasting operations including programming, OAP, consumer research and branded content. 

Dishum broadcasting director Vishal Gurnani said, “Partha’s knowledge and vast experience in launching successful Bhojpuri media brands is unparalleled in the industry, and we look forward to Partha helping us achieve our vision of bringing in a new era of content and entertainment experiences to Bhojpuri audiences across the world.”

Dey said, “With Bhojpuri becoming one of the fastest growing languages in India, my effort at Dishum will be to deliver an enthralling viewing experience to this humongous audience base through platform-agnostic original rooted programming through local insights. At Dishum Broadcasting, the programming will be directed towards creating big-ticket properties and branded storytelling shows rather than heavily relying on movies and music to make up the numbers.”

Prior to the role, Dey had two years stint as an SVP with Reliance Broadcasting Network Limited (RBNL’s) Bhojpuri GEC- Big Ganga.

A documentary filmmaker by profession, Dey has over 20 years of experience in broadcasting media as a producer, director and creative director. He has helped launch successful Bhojpuri brands including Mahuaa, Dangal, Bhojpuri Cinema, and Big Ganga. He has also produced and directed several documentaries, features and programming software for various companies such as the Indian Air force, ARC RAW, OHM- Holland and Doordarshan