MUMBAI: FremantleMedia has promoted Georgia Brown to the role of executive vice president - global scripted and factual content.
Brown joined FremantleMedia International’s (FMI) global division last year as senior vice president of scripted.
In her new role, Brown will oversee acquisitions for FMI and will provide a pivotal link between FMI and its in-house production teams. The role has been created as the company seeks to further drive its content acquisition strategy and generate strong commercial returns on its in-house scripted output.
Brown will have dual reporting lines, working to both FremantleMedia Group COO & CEO of emerging markets Sangeeta Desai and FMI CEO Jens Richter in order to manage the commercial aspects of its scripted activity on behalf of FremantleMedia Group and third party content acquisition across scripted and non-scripted respectively.
Working with Richter, Brown will oversee the existing teams on the acquisition of third party content for FMI to distribute, building and complementing FremantleMedia’s existing catalogue. She will work with FremantleMedia’s in-house producers on all co-production and co-financing arrangements in order to maximise returns on behalf of the overall FremantleMedia Group.
Brown will also work with the M&A team to identify potential future acquisitions or creative partnerships, and will be involved in the integration of these companies post acquisition.
Richter said, “Georgia’s talent and passion for content together with her fantastic relationships with the best writing and production talent in the industry makes her the perfect person to lead our acquisition and development business with our brilliant teams in the US and the UK. She’s already secured some great primetime scripted content for FMI since joining FremantleMedia earlier this year and I’m really excited about what the team will deliver in the future.”
Desai added, “As we continue to grow our content pipeline and creative partnerships around the world, Georgia’s industry knowledge and expertise of funding and international co-financing together with her strong track record in deal making will be instrumental.”
Brown said, “It’s such an exciting time to be working at FremantleMedia, as the business continues to grow and diversify at an incredible pace, and I’m thrilled to be working so closely with Sangeeta, Jens and the wider FremantleMedia teams. Our ambition is to make FremantleMedia the first port of call for any creatives wanting to showcase their work to audiences all over the world, and to recognise our talented in-house teams and the very best third party producers by creating tailored commercial deals that generate the best possible returns for their content.”
At Shine International she was SVP of acquisitions overseeing a range of projects. Before Shine, Brown was previously a commercial manager, at BBC Worldwide.
