MUMBAI: FremantleMedia International (FMI) has named Caroline Kusser as SVP - sales and distribution of its US arm.

The newly created position will be based in LA and report to the SEVP of television & digital distribution for North America, Lisa Honig.

Kusser will be tasked with further building FMI’s reputation in the region and maximizing opportunities for its 22,000 hours’ worth of content across linear, digital and home entertainment platforms in the highly competitive US market.

Honig said, “Caroline’s vast experience, pivotal drama distribution knowledge and exceptional relationships in the US will play an important part in FMI’s US expansion strategy and push into high-end drama. With teams in both New York and LA, a well-established history of sales across multiple genres and long-standing client relationships, we’re in a good position to take our business up to the next level and Caroline’s understanding of this key market will help us to achieve further success.”

Kusser added, “It’s a really exciting time for FMI. I’m looking forward to joining its US team and helping to further enhance its reputation across the region.”

Previous to joining FMI, Kusser set up Carokusser, a TV content distribution service whose clients included ZDF Enterprises. Kusser was also part of the Red Arrow International team for ten years and in 2011 was relocated to LA as the SVP of North America where she was responsible for establishing and building the group’s US business. Prior to Red Arrow International, Kusser held roles at Bavaria Media Television, peppermint and Beta Film.