MUMBAI: He’s decided to take a trip to the Sun – the Sun TV Network that is. Pankaj Rathod has hopped on to Sun TV as the head broadcast operations & engineering (Sun Neo | Sun Marathi | Sun Bangla). He joins Sun after nearly 13 years with Zee Entertainment Enterprises where he ended up as director- content operations, metadata syncing & publishing (Zee5) and music monitoring.
Prior to Zee, he was employed in three organisations for a year and some months each. First was with FoodFoodTV where he was head: scheduling/ sales ops/ traffic / presentation. Then he was head: operations & inventory planning at Mediasys Solutions. Third, he was manager sales operations at 9X and 9XM.
Before this he ventured into Siemens Information Systems where he offered broadcast TV solutions to television channels for a couple of years. A long five year run at Sony Entertainment Television resulted in him being promoted to sales coordinator, group executive – revenue management. He worked there for five years.
The BA in Economics’ first job in media was with Mid-Day Publications where he ended up as senior media executive in the advertising department after four years.
Expressing his happiness at joining Sun TV Pankaj said: “I have got the opportunity to build my expertise in broadcast operations (presentation, traffic & sales ops), inventory planning & management and evaluating & implementing - broadcast management system (BMS). My exposure in the print, broadcast and digital media has made me appreciate the nuances of the industry as a whole.”