Mumbai: NXTDIGITAL, the digital media division of Hinduja Global Solutions (HGS), has appointed Rajiv Bhargava as its chief financial officer.

Rajiv, a chartered accountant with over three decades of experience, has held leadership roles at Sony Pictures Networks, PepsiCo India Holdings, and Gujarat Tea Processors and Packers (Wagh Bakri Tea Group). His expertise spans media and entertainment, FMCG, banking, pharmaceuticals, and retail. Known for his skills in financial planning, risk management, and operational efficiency, Rajiv has a track record of driving cost savings, improving profitability, and leading teams toward excellence. He is also passionate about digital transformation in finance within the media and entertainment sectors.

HGS’ whole-time director and head of the media group Vynsley Fernandes said, “We are delighted to welcome Rajiv to Hinduja Global Solutions and the Nxt Media Group. We’re looking forward to have Rajiv lend his expertise and experience to our business as we embark on another growth phase.”

Bhargava said, “I am excited to join NXTDIGITAL and leverage my expertise in finance to drive business transformation, especially at a time when media, entertainment and technology is seeing convergence. I am devoted to ensuring a robust financial future by managing key finance functions, accounts and revenue management, and I look forward to collaborating with teams and partners to ensure a unified vision for the future.”