Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has appointed Rahul Madanan as the new director of marketing, according to his LinkedIn update.

In this new role, he will be based out of Kerala and oversee brand strategy, management and show launch marketing for the Malayalam TV business - Zee Keralam, across ATL/BTL/digital/PR.

Madanan is a brand strategist, business management and integrated marketing communication specialist.  

Before joining Zeel, he was associated with Bhima Jewels, where he worked as senior manager - marketing for a year. He has also worked with media companies such as Sun TV Network, Star TV Network, Carat Media, Maxus, Lodestar Universal, and DDB Mudra Group.