New Delhi : Asianet News Media & Entertainment Pvt Ltd (AMEL) on Friday announced the appointment of Ruchir Khanna as chief operating officer of the company's digital business.

An accomplished digital media professional, Khanna was earlier working with Times Internet as the head of product and growth. During his stint at Times Internet, he led the digital growth of various properties of the group. He has over two decades of experience across product development, growth and marketing, content strategy and P&L management. He has also had leadership stints at Hike messenger, India Today Group and Yahoo! India, said the company.

AMEL, executive chairman, Rajesh Kalra said, the team is building a media/ent-tech company of the future and building on the strong digital brands. 

AMEL has multiple digital brands in it's portfolio including asianetnews.com, indigomusic.com and serves consumers in multiple languages.

"Our mission is to significantly expand audiences of each of these brands - with more innovation, content and services. Ruchir will provide significant leadership to this mission of ours. He brings with him the experience of building and growing some of the biggest and most successful digital products in India. I am really excited about the leadership team we’ve built. Ruchir joins us soon after Nachiket Pantvaidya took over as managing director. We are now fully geared-up in our mission to make AMEL India’s leading Media-Entertainment Tech enterprise," said Kalra.