MUMBAI: As part of its growth strategy, the music company and also the entertainment arm of the RP-Sanjiv Goenka Group, Saregama has ramped up its television content management team. It has appointed two senior creative people, namely Rajesh Beri and Siddharth Anand.

Saregama MD Vikram Mehra commented, “Saregama is very serious about creating good quality content for television and with Beri and Anand, two industry veterans, on board we hope to achieve greater highs in the coming time.”

Beri features in the Limca Books of Records for writing the maximum number of episodes of any serial and the only writer in the country to write 1,328 episodes, story, screen play, dialogues and lyrics for one serial solely. He has more than 45 serials to his credit, telecast across all the major national channels like Star Plus, Sony, DD, Zee TV to name a few.

Anand comes on board with a degree in film making from Hampshire College in Massachusetts. With directorial projects like Zinda on Sony, Hello Pratibha on Zee TV, Shastri Sisters on Colors, he has established himself as one of the finest directors in the television world.