MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments. 

According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive officer (CEO) in addition to his existing role as chief financial officer (CFO).

Having spent time with various divisions within the company and leading the organisation to scale up and get listed, Gada will now take on the leadership role in addition to his original role as the CFO. In his new role as CEO and CFO, Gada will lead the company through its next phase of growth.

Shemaroo has also promoted Kranti Gada to the role of chief operating officer (COO) of the company. Kranti Gada was involved in setting up the company's mobile business and played a key role in the company's early adoption of digital platforms. More recently she incubated the company's expansion into the DTH segment. In her new role, Kranti will head the revenue function of the company to drive growth.

Hiren Gada, who joined Shemaroo 15 years ago, has played a significant role in the transformation of the company from a family-run business to a professionally driven organisation in terms of systems, processes and best industry practices.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint in marketing at Pepsi Co. She helped set up Shemaroo's mobile business and established the company as a leading mobile VAS player in the country.

With a clear focus on strengthening the organisation for the next phase of development, Jai Maroo, director of the company, will now move from his current role of guiding the expansion of the digital media business to focus on organisational transformation and excellence.

Raman Maroo and Atul Maru remain managing director and joint managing director of the company, respectively. The new leadership structure is effective immediately.

Commenting on the restructuring, Shemaroo managing director Raman Maroo said, "Our endeavour has always been to build a future-ready organisation with distinct professional capabilities while retaining its entrepreneurial culture. We have done that with an emphasis on developing internal talent and marrying that by bringing in great talent from industry peers. We want to create a structure that will power us as we enter our next growth phase."