MUMBAI: There’s a new leader at the top of the technology, media & entertainment (TME) vertical in Tech Mahindra. The global technology solutions and digital solutions firm has appointed Sumit Kumar Popli as the president and strategic business unit head for TME from 19 October. He will be based in the Bay area, according to his Linkedin profile.

With over a score and five years of global experience in driving enterepreneurial success and transforming large businesses across various industries, including TMT, retail & CPG, life sciences & healthcare, travel & transportation, and manufacturing, his charter at Tech Mahindra  includes fostering partnerships and leveraging its service offerings to deliver cutting-edge solutions that address the evolving needs of clients in the TME business.

Prior to his latest elevation, Popli spent over 22 years at TCS and served as the vice-president and global head of the hardware & consumer technology industry (computer platforms) where he played a pivotal role in the exponential growth of the business unit. In 2022,  Sumit became a managing director at Deloitte in the TMT Industry, where he dedicated over two years to expanding its operate and technology services offerings within the TMT and private equity industry.

Tech Mahindra has been in pursuit of developing and providing AI solutions to the media industry globally.  The company’s digital solutions for the sector includes  include performance marketing, campaign analytics, SEO, email marketing, content management, and creative services. Its video engineering services span the entire content supply chain from planning and pre-production through to distribution and monetisation across platforms like OTT, satellite, cable, and terrestrial, including ATSC 3.0 and IPTV.  TechMahindra's cloud gaming platform allows users to play games across all devices -  mobile, desktop, consoles, STBs and smart TVs. This is a strategic solution for OTT,  payTV and telecom operators managing subscriber churn and low engagement.