MUMBAI: Turner International Asia Pacific has promoted Mark Eyers to senior vice president. 

As chief content officer, Eyers oversees every aspect of Turner’s kids content business and portfolio of leading kids brands across Asia Pacific including Cartoon Network, Boomerang, Toonami and Pogo.

Based in Hong Kong, Eyers will focus on strengthening the planning process for these brands, identifying and developing fresh animation talent on local, regional and international level as well as opportunities to further develop and distribute hit properties and content franchises across the company’s multiple platforms – TV, web and mobile.

He will also be accountable for spearheading new channel development across the region.

Turner International Asia Pacific president Ricky Ow said, “Under Mark’s leadership, Turner’s kids brands have not only dominated the genre but also expanded tremendously across the region. He has spearheaded the growth of our kids brands across multi-platform while also leading numerous international original animation productions, including the award-winning Monster Beach and recent series Exchange Student Zero. His promotion is a timely acknowledgement of his contribution to the importance of the kids brands to Turner’s business in this region and the confidence we have in him to further build upon it.”

Eyers, joined Turner International Asia Pacific’s creative services team in 2004 and previously worked as vice president of kids content. In this capacity, he was responsible for the implementation of a unified programming vision across all Turner brands by integrating the original production and development unit within the programming division.