Mumbai: Viacom18 Sports has welcomed Rohit Dhawan as their newly appointed VP for customer marketing. Rohit Dhawan took to LinkedIn to announce this exciting news.

In his new role, he will assume the responsibility of spearheading the customer marketing division for prominent sports properties such as IPL, BCCI cricket, ISL, and more.

With over 19 years of professional experience, Dhawan has a solid background in comprehending consumer behavior, cultural insights, and driving business growth. He has previously held roles with esteemed organizations, including ESPN Star Sports, where he served as manager of research and planning, and Mindshare, where he held the position of VP of content plus for more than 11 years.