MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has announced the appointment of Rohit Gupta as the CFO and will report to Zeel MD and CEO Punit Goenka.

In his new role, Gupta will be spearheading the fiscal and financial management aspect of the company. He will also be responsible for the development of operational and financial strategy and monitoring of control systems designed to preserve the company assets.

Gupta comes with a rich experience of 25 years in domestic and international markets in various aspects of business including managing operations, shareholder and investor expectations, risk management, business planning, process implementation, fiduciary governance, accounting, finance, taxation, revenue management, treasury, forex, fraud management and cost minimization, and financial management. Having a strong record of turning around businesses, he has successfully led the business restructuring and realignment exercises to enhance profitability and market capitalisation.

Prior to joining ZEEL, Gupta was associated with the Chaudhary Group where he was responsible for the roll-out of 5G ready telecom network in Nepal. Previously, he has also worked with leading corporations like the DCM Shriram group, Hero Group, Hutchinson Max, British Telecom, Bharti Airtel, Virgin Mobile, NIIT and Brightstar India.