Mumbai: Disney Star’s latest regional TV channel Pravah Picture, launched in May, is already setting records in the Marathi movie genre. The channel telecast the world television premiere (WTP) of period drama action film “Pawankhind” directed by Digpal Lanjekar on 19 June.

As per data by Broadcast Audience Research Council (Barc) India, 5.1 million viewers from the Maharashtra and Goa market tuned in to watch the premiere broadcast on the channel.

The movie set the record for being the highest rated WTP in the last seven years on any Marathi movie channel, according to Barc data for Week 41 2015 till Week 25 2022.

Pravah Picture plans to air a new WTP every Sunday to strengthen the brand and garner higher viewership. It has released the promo for its upcoming WTP to be televised on 10 July called “Stepney” featuring comedian Bharat Jadhav. It will be followed by the premiere telecast of “Bali” on 17 July. The channel also plans to air blockbuster movie “Chandramukhi” and soon to be released “Ananya”.

Produced by Almond Creations in Association with AA Films, “Pawankhind” is the third movie in an eight-movie series on the Maratha empire. It stars Chinmay Mandlekar, Mrinal Kulkarni, Prajakta Mali, Ajay Purkar, Harish Dudhade, Ankit Mohan, Sameer Dharmadhikari, Rishi Saxena and Shivraj Waichal.

The film depicts the historical rear guard last stand that took place on 13 July 1660 at a mountain pass in the vicinity of fort Vishalgad, near the city of Kolhapur, Maharashtra, India between the Maratha warrior Baji Prabhu Deshpande and Siddi Masud of Adilshah Sultanate, known as Battle of Pawan Khind.