BENGALURU: Star India’s Malayalam general entertainment channel Asianet is all set to air the first European Malayalam film award -- Anand TV Film Awards on 17 July 2016 starting 630pm onwards. The awards were held at O2, Apollo, Manchester, UK, on 28 May 2016. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion says an Asianet release.

Asianet has roped in Goodknight as powered by sponsor and Yamaha, Chandrika Soap and Gold Winner as associate sponsors.

Anand Media claims to be a pioneer of Malayalam TV channels in Europe, that brought the first Malayalam channel to Europe on 17 August 2002. It had started with only channel on satellite and has added two more to entertain the diaspora from ‘God’s own country’. It’s packages include a number of Malayalee channels across networks that are broadcast in India.

Star India (South) MD K Madhavan was on hand to collect ‘Innovation in Broadcasting’ award for his outstating contributions to Indian Television Industry. Also Shifa Al Jazeera Medical group founder and chairman K T Rabeeullah and Thembalath Ramachandran (Bristol Laboratories) won Business awards ‘Pravasi Ratna’ and ‘Business Excellence’ respectively. Malayalam superstar Mammootty won the best actor award for his role in ‘Pathemari’ and Parvathy for the best female actress for the film ‘Ennu Ninte Moideen’. ‘ Ennu Ninte Moideen’ won the award for the best film and Salim Ahammed won the award for the best director for the movie ‘Pathemari’.

Performance from cine artistes such as Isha Talwar, Gayathri Suresh, Arya , Pashanam Shaji, Tini Tom, Dulquer Salman, Vijay Yesudas, Sithara, Gopi Sundar, Stephen Devassya, Manoj K. Jayan, Suraj Venjaramoodu , Manoj Guiness, Nobi, and British Dancers entertained the viewers at the venue.