Mumbai: In a bid to boost its afternoon-time band, COLORS Odia is coming up with a film festival focussing on wholesome family entertainment. The offering includes super hit films and a slew of premieres airing every afternoon.

The channel will telecast two back-to-back films at 12 noon and 6 p.m on weekends as part of ‘Sunday Blockbuster’ and ‘Superhit Shanivaar’ programming; ‘Houseful Dwipahar' will see films being aired every weekday from 2 p.m to 5 p.m. The regional channel is also planning to launch film premieres in the coming months.

“Afternoon band is the ‘me time’ for many viewers and we believe that introducing super hit Odia films is the best method to make further inroads into our viewers’ homes," said COLORS Odia's programming head, Srija Shahin Sidhartha. "At COLORS Odia, we constantly endeavour to reinvent ourselves and with this, we offer viewers an opportunity to enjoy compelling content.”