MUMBAI: When it comes to celebrating milestones, Filamchi Bhojpuri clearly believes in going big or going back to the editing room. The channel is celebrating its fifth anniversary with a month-long rollercoaster ride of entertainment and fanfare—aptly titled ‘5 Saal Maha Dhamaal’. And yes, it’s as loud, proud and paisa-vasool as Bhojpuri TV gets.
Throughout April, viewers will be treated to everything from exclusive contests and social media bonanzas to daily prize giveaways that range from gold coins and silver idols to air coolers and pooja hampers. Basically, if it shines, cools or blesses, it’s up for grabs.
Topping the party chart is the world television premiere of Filamchi’s third home-grown film, Kyunki Har Ek Saas Zaruri Hoti Hai. Because why not throw a little saas-bahu drama into the celebratory mix? The film will premiere on the channel as a crown jewel in the campaign.
The party doesn’t stop there. During the nine day Chaitra Navratri celebration, viewers stand a chance to win goodies every single day. And then comes the Filamchi Premiere League, where fans decide the programming. That’s right—viewers can vote for their favourite Nirahua and Khesari titles, turning prime time into a democratic dhamaka.
“Celebrating our fifth anniversary is a testament to the immense trust and love we've received from our viewers,” said IN10 Media MD Aditya Pittie. “We’re rolling out a month-long celebration filled with fresh content, exciting events and fantastic prizes. Looking ahead, Filamchi Bhojpuri remains dedicated to pushing boundaries.”
IN10 Media VP - content strategy Amarpreet Saini added, “Our fifth anniversary is a true reflection of our commitment to the audience and the wonderful community we’ve built. Every initiative is designed to give back to our loyal viewers who’ve showered us with so much love.”
From fan-first content to back-to-back contests, Filamchi Bhojpuri’s April programming is less of a schedule and more of a celebration. And if the first five years were this dramatic, you’d best buckle up for what’s coming next.
