NEW DELHI: As we enter into Valentine’s week, Zee Biskope has blended technology with romance to bring Labhlitis Messiah – a one-of-its-kind digital talking teddy who enables viewers to express their feelings to their loved ones.
The initiative will not be just limited to 14 February but will play cupid for thousands of viewers starting Teddy Day – 10 February and extending beyond V-Day till 20 February.
The talking teddy Labhlitis Messiah has been positioned as the saviour of love. Whether you want to express your feeling to your crush or are apprehensive about in-person rejection, Labhlitis Messiah is there to help. Viewers need to just log on to the microsite www.labhlitismessiah.com, record an audio message and send it to their loved ones either identified or anonymously. Labhlitis Messiah will deliver it to their special someone in its unique Bhojpuriya way.
And that’s not all. In case one is facing any issues in their love life and need sound advice, Zee Biskope’s Love Guru, in the form of a popular Bhojpuri celebrity, is here to help. Viewers can send in their concerns to Love Guru through Labhlitis Messiah. Love Guru will share tips on some of the most heart-wrenching issues in love life on Zee Biskope channel and social platforms throughout the day on 20 February. Love Guru will also read out some of the most romantic messages shared by viewers. The channel has also planned a romantic movie line up that will inspire viewers further in their journey of love.
ZeeL chief consumer officer Prathyusha Agarwal said, “Zee Biskope’s marketing journey so far, has been pioneering in the Bhojpuri market through its always on viewer engagement drives. Labhlitis Messiah is yet another initiative where we use the technology bridge to get closer to consumers, becoming a part of their life. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences.”
Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Valentine’s Day, though a western concept, is as much a popular occasion in the Bhojpuri region as it is in the rest of the country, especially among the youth. Labhlitis Messiah is a tech-innovation curated in an authentic, consumer led space with novelty at its core. It caters primarily to the young audience and projects the brand as one that facilitates and celebrates their emotions just as a friend would do.”
Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
