MUMBAI: Zee Kannada business head Siju Prabhakaran, will now take over as the business head - Zee Tamil. He replaces N S Easwaran who has decided to move out of ZEE.

Prabhakaran has been with ZEE for over 15 years now and has experience in sales as well. He will report to ZEEL MD and CEO Punit Goenka.

Elaborating on his new role Prabhakaran said, “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”