Mumbai: Viacom18 has announced the appointment of Aniket Joshi as business head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations.

Joshi will be reporting to Viacom18, head – regional entertainment (Kannada and Marathi clusters), Ravish Kumar.

An alumnus of IES Mumbai, Joshi comes with experience of over 17 years during which he has lead overall business, marketing, research, and media planning with organisations like Zee Marathi and Mindshare. In his previous role, he led Sun Marathi as business head.

Viacom18, head –regional entertainment (Kannada and Marathi clusters), Ravish Kumar said, “Marathi broadcast entertainment has been on an upward journey across the board - be it fiction, non-fiction, and even films. We, at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”  

On his new role, Joshi said, “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with outreach opportunities for advertisers. I look forward to dialing up the footprint of the brand across both these target audiences.”