The new look Vijay TV - the Tamil regional language addition to the Star bouquet - which launched its new improved programme line-up from 1 October, has already seen a rise in its ratings, an official release says.

According to market research agency ORG MARG's Intam data for October 1- 7, the channel rated a 38 per cent growth, compared to the average share over the previous six weeks (from 6.3 per cent to 8.7 per cent) in Chennai city.

The prime time shares saw an average growth of 52 per cent (from 3.2 per cent to 4.9 per cent) in Chennai city and a growth of 90.6 per cent (from 3.2 per cent to 6.1 per cent) for the entire Tamil Nadu, the release says.

It's a long haul yet but the early results must be encouraging for Vijay.