MUMBAI: Digital is the way forward and grasping the same is healthcare channel Care World TV, which has added two lakh subscribers and crossed 12 crore views on YouTube.
The channel, which plans to digitalize its content, has already partnered with Shemaroo Films, Rajshri Films and Culture Machine in order to expand its presence in this space.
The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.
“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube, which is increasing each day, taking steps to digitalize the platform seems only logical,” said Care World TV managing director Ajit Gupta.
Care World’s YouTube network presently has five channels: Beauty Mantra, My Food Court, Love, Sex and Drama (LSD), The Daily Doctor and Care World Events. The channel will add FitVit – your personal trainer, in the near future.
“All our YouTube channels are unique and address various subjects. Care World helps you become a better you with Do-It-Yourself videos covering everything from exercise, diet; and healthy living to style, makeup and fashion tips. All these programmes are meant to appeal as personalized content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure that this will not only enrich the audiences’ experience but also will set a new audio-visual benchmark in the field of healthcare,” added Care World TV creative head Ashok Singh.
“After creating these channels on YouTube, we also plan to launch one more offline content channel on Daily Motion. Yupp TV and Roku TV are already running HD version of Care World TV. Care World’s future plan is to integrate all YouTube channels to one mobile application for easy accessibility to all our viewers around the globe,” concluded Gupta.
