MUMBAI: HomeShop18 has hopped on to Prasar Bharati’s direct to home (DTH) platform DD FreeDish.

With this new e-auction win, the channel will reach out to an additional 18 million subscribers of the Indian free-to-air (FTA) DTH broadcasting platform.

The channel has been made available on DD FreeDish from 1 November, 2015.

HomeShop18 CEO Sanjeev Agrawal said, “As the exposure and aspirations of customers in tier II and III geographies evolve, so does their demand for high-quality products. However, due to the limited internet penetration and lack of presence of modern trade there is a gap in latent demand and supply. We have the advantage to cover this gap and reach out to customers across the country through television shopping and our wide range of products. Our association with DD FreeDish is a step towards our commitment to match the HomeShop18 signals to the country’s television penetration and our strong physical reach.”

The channel has shows like 18 Shringaar, Today’s Special Offer amongst others that will provide shoppers with deals, expert advice, a complete new look to women and an assortment of products.